Apple.com Visitors Spend 1 hour, 19 mins on site - Why?

From InternetRetailer

Apple Inc. continued to lead all computer hardware manufacturers in unique visitors, at 43.51 million in January, and also scored the fourth-largest increase, up 24% from 34.98 million.

Hewlett-Packard Co. ranked second in number of unique visitors (which counts only once each shopper who came to a site, no matter how many times that shopper visited), at 16 million, up 15%, followed by Dell Inc., 15.57 million, down 16%; Sun Microsystems Inc., up 25%; Gateway Inc., 2.39, no change; IBM Corp., 2.17 million, down 27%; Nintendo; Toshiba America Inc., 1.69 million, up 35%; Epson, 1.58 million, up 19%; and Sony Computer Entertainment, 1.55 million (year-ago change not available.)

In average time per visit (hours:minutes:seconds), the leaders were:
Apple 1:19:25
Dell, 0:19:32
Nintendo, 0:19:29
Xbox, 0:16.06
Palm, 0:13:51

(Shawn's Comment: Why does everyone seem confused by the amount of time people spend at Apple? There are a *lot* of QT videos and training tutorials to keep you busy for that much time and longer)

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