Apple: Simplicity taken too Far?

"Apple controls a large developer ecosystem today because it makes easy-to-use products that consumers love. Developers follow consumer wallets.
But if more open alternatives arise from Google and others, Apple's tight rein on developers will have to be relaxed or it risks seeing its market evaporate..."

(Shawn's Comment: Can you spot the faulty logic? If Apple controls developers because they have the customers, how can "more open alternatives" bring those customers to developers - if they are *Apple's* customers?)