Minority Report: Rumour Mill killing Apple

Long one of Apple's greatest assets, the rumour mill is now a major liability for the Mac maker, says Seb Janacek.

The feverish interest used to sustain the company during the downtime between product releases and Steve Jobs keynotes.

The company last attended the New York Macworld event in 2002 and late last year, it announced the 2009 Macworld would be the last one it attended. Why is Apple cutting down? The rumour mill which orbited around them has spun out of control and is now damaging the company by setting expectations way too high ahead of events.

(Shawn's Comment: The stupidity of Mr Janacek is almost mind boggling. To posit that Apple is pulling out of Expos because of the rumor mill is stupefyingly idiotic)