The Death of the 30 Second TV Commercial

From CNN Money

It has already revolutionized the music business with its iPod device and iTunes music store. Now will Apple help kill the television's industry historic reliance on the 30-second TV commercial to help pay the bills?

Apple is expected to begin shipping its new Apple TV device sometime this week. The product, in theory, should make advertisers nervous since it will allow consumers to easily transmit TV shows purchased on iTunes (which do not include commercials) from the iTunes library on their computer to their TV set for viewing there.

Experts aren't convinced that Apple TV will be as big of a hit with consumers as the iPod was right off the bat -- after all, people have to pay for a TV show they could see for free on network TV. But devices like Apple TV, along with digital video recorders made by the likes of TiVo, Cisco Systems and Motorola, are rapidly changing how people watch television.

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