Microsoft's Windows Vista Marketing may Benefit Apple

From InformationWeek

Steve Jobs may want to send Steve Ballmer a thank-you note. Microsoft's marketing of its new Windows Vista operating system could pay off handsomely for the company's old rival Apple. "We think Vista is good for Apple," ThinkEquity Partners financial analyst Jonathan Hoopes says. "As people upgrade their PCs, we expect them to increasingly consider the Mac alternative."

In a report issued on Monday, Hoopes and financial analyst Michael Lew argue that Apple hardware sales will benefit from the "Vista tailwind," from the imminent release of Apple's new operating system, Leopard, and from the upcoming availability of Adobe's Creative Suite 3.

"We think Vista has established a 'hardware upgrade' mind-set among PC users," the report states. "Meanwhile, Apple's strong retail store presence; all the buzz around the iPhone, the hugely successful iPod/iTunes combo; and Apple's popular Mac ad campaign are likely to combine into a 'maybe I should buy a Mac' decision. In other words, we expect Apple to be a significant beneficiary of the Vista marketing effort."

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