The Real Goals of Apple TV

From the iPodObserver

I believe that Apple has very modest and mixed goals for the Apple TV, and that is going to make it very hard to compare that product to all of its competition.

Every company on the planet that owns video content is looking for a way to either develop a delivery system or partner with a company that can deliver Video on Demand (VOD.) There have been many stories and editorials on this subject lately, and so I won't recount all of them. In short, the alternatives to Apple TV are staggering.

What interests me more is Apple's own motivation for the Apple TV.

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