(PRODUCT)RED Team Slams False Reports

From Macworld UK

The Bono-backed (PRODUCT)RED charity has hit back at recent reports suggesting its fund-raising and awareness campaign has failed.

It has been suggested that the charity and its partners have spent in excess of $100 million on marketing only to raise just $8 million for the Global Fund To Fight AIDS in Africa. These suggestions first surfaced in a report on AdAge.

The charity has many high-profile supporters, including Apple. Apple sells a (PRODUCT)RED iPod nano. The way (PRODUCT)RED works is that products are marketed as part of the scheme and a slice of every sale is donated to the charity.

According to Contact Music, "sources" close to the campaign are annoyed at these lazy reports, criticising them because they have been less than objective.

Click here to read more "(PRODUCT)RED Team Slams False Reports"