iTunes is All "That" to Indie Producers

From Variety

Apple's digital content store is selling "That," a snowboarding pic made for DVD. Apple's digital content store on Tuesday started selling "That," a snowboarding action pic made for DVD by Forum Snowboards. The move represents the first time iTunes has sold video content that didn't come from an established network, studio or distributor.

Though the Mac maker wouldn't comment on future plans, the deal with Forum indicates iTunes will selectively sell video outside of its high-profile deals with companies like Disney, NBC and Lionsgate. Given iTunes' dominance in the nascent digital download market, that's sure to generate hordes of interest among independent film producers in all genres who don't have a distributor.

The deal comes as Apple also started selling content from Wasserman Media Group's Studio411, a financier and distributor of skateboarding, motocross, ski and snowboard vids.

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