Why Apple doesn’t Care about its Competition

There are three questions, then, which real people will ask about the iPad mini. Do I want it, can I afford it, and which model should I get. The answers to those questions will determine how many iPad minis Apple manages to sell. But the question which most of the press concentrates on — how does the iPad mini compare to its non-Apple competitors — is one which gets asked much less often than the Apple-as-company people tend to think.

Which is why the bellyaching about the iPad mini’s pricing is very weird to me.