Apple Maps: Damned If You Do, Googled If You Don’t

Pointing out the limitations of your product is a sign of strength, not weakness.

I can’t fathom why Apple execs keep ignoring this simple prescription for a healthy relationship with their customers. Instead, we get tiresome boasting: …Apple designs Macs, the best personal computers in the world…we [make] the best products on earth. This self-promotion violates another rule: Don’t go around telling everyone how good you are in the, uhm…kitchen; let those who have experienced your cookmanship do the bragging for you.

The ridicule that Apple has suffered following the introduction of the Maps application in iOS 6 is largely self-inflicted.