Ping: What went Wrong

In his recent appearance at the All Things Digital conference, Apple’s CEO, Tim Cook, had this to say about the company’s music-centric social networking service, Ping:

We tried Ping and the customer voted and said, this isn’t something I want to put a lot of energy into. Some customers love it, but there’s not a huge number that do, so will we kill it? I don’t know. I’ll look at it.

Given that this is the kind of lukewarm endorsement generally reserved for a hospitable but unwelcome plague of roof rats, we can safely assume that when Tim and crew find the time, in come the exterminators and out goes Ping.

While I could let Ping go quietly into the night, Apple provides us with so few failures that it’s impossible to pass up the opportunity to give Ping’s corpse a poke or two to determine what led to its demise. And, fortunately, it doesn’t take a forensic genius to sleuth that out. Let the list begin.