YML Interview - Jason Bagley and Eric Baldwin, Wieden + Kennedy Creative Directors for Old Spice

Advertising rarely grabs our interest. Most of us think of it as something that rudely interrupts our our television programs.

But when advertising works, it creates a conversation, not just a buying urge. And there's no doubt that the "reboot" of the Old Spice brand by the Wieden + Kennedy ad agency has got people talking.

I spoke to Jason Bagley and Eric Baldwin, the Wieden + Kennedy Creative Directors for Old Spice about the campaign, how it came about and where it's going.

Click here to listen to the interview. We'd love to hear what you think of it or any of the other interviews we do!