Jean MacDonald, SmileOnMyMac

I met Jean MacDonald and the crew from SmileOnMyMac at a developer gathering at Chaat Cafe in San Francisco a few years ago during Macworld Expo. She is a partner at the company and primarily handles marketing and PR. Prior to joining the SmileOnMyMac, she operated Well-Tempered Web, an independent web design and online marketing firm. She also taught web design and online marketing at Pacific Northwest College of Art in Portland, Oregon and as a member of Geekcorps in Ghana, West Africa.

Smile is one of the few indie companies that I know of to have somebody on staff dedicated to marketing, so I thought it would be useful to pick her brain for how they do it.