Adobe will not Exhibit at Macworld Expo 2009

Adobe will not be among the developers exhibiting on the show floor at next month's Macworld Conference & Expo. The company confirmed its Expo plans to Your Mac Life on Tuesday.

While Adobe won't have a booth on the show floor at the annual Mac trade show, a spokesman said it would still have a presence at the week-long event, which opens on January 5, 2009 in San Francisco at the Moscone Center.

“Adobe has decided to shift its focus at the Macworld trade show this year. While we will not be exhibiting at the show this year, we are fortunate to be aligned with a rich ecosystem of partners who will be showcasing our solutions in their booths. The Mac community is very important to us and we will continue our strong support for this platform.” the company said.

Andrew Shalat, Macworld Conference Speaker who teaches 2 classes at Expo on Adobe products says, "I don't think they need to show their stuff in a booth. It's left in the hands of us users to show their products. I think it's an economic issue."

Ed Prasek, Founder & CEO, Spin Studio, says, "It's a shame to see any developer step out of Macworld Expo, and that's especially true with a developer like Adobe. They're a staple of the Mac industry and, to a large degree, a staple of Macworld Expo ... I don't think I can remember a Macworld Expo they didn't have a big exhibit booth. However, whether Adobe has an exhibit booth at Macworld Expo 2009 or not, it's not going to affect their position in the industry or among customers. Professional and amateurs depend on products like Photoshop, Illustrator, and InDesign, and that's not going to change simply because Adobe doesn't exhibit at a tradeshow."