iPod shuffle Wins Design Week Award

From Macworld UK

Apple's iPod shuffle this week won the Design Week Award for Best Consumer Product Design.

The judges said, “It feels a bit unfair to all the other entries, which were mainly very good indeed, that Apple — with its relentless commitment to innovative and evolutionary design, and its attention to detail — should again win pole position”.

Judge Sebastian Conran of Conran & Partners said, "The quality of Apple’s products, packaging and enticing presentation really sets the benchmark and creates a compelling ‘itchy wallet’ syndrome that makes them so successful."

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