Parallels has released Desktop 3.0 for Mac which enables users to run Windows, Linux, and more side-by-side with Mac OS X on any Intel-powered Mac, without rebooting. With Parallels’ award-winning virtualization technology, you can run Mac OS X and your favorite Windows applications at the same time. You can also drag-and-drop files between desktops.
Apple Inc.’s “Get a Mac” campaign, created by Media Arts Lab\TBWA was awarded the Grand Effie at the 39th Annual Effie Awards in New York. The Effie Awards honor the most significant achievement in the business of marketing communications: ideas that work.
“After much spirited discussion, the jury unanimously awarded Apple the Grand Effie for its portrayal of the Mac/PC rivalry. They managed to do it with humor, class, and honesty without falling into the trap of overtly negative competitive advertising,” said John Butler, Co-Creative Director of Butler Shine Stern & Partners and the 2007 Grand Effie Jury Chair, in the press release.
Western Digital announced the expansion of their My Book devices with new 750GB and 1.5 terabyte (TB) models. My Book is line of a Mac and PC-compatible external hard disk drives. Prices range from $279 to $699 depending on capacity and features.
The newest models feature WD’s own 750GB hard disk drive mechanism. The 1.5 terabyte models are RAID systems that use two of the 750GB drives together.
Months before it was to release a major update of its Office suite, Microsoft has replaced the general manager of its Macintosh Business Unit.
Roz Ho, who spent seven years with the Mac BU including the last four as its general manager, is joining the Entertainment & Devices Division. Her replacement is Craig Eisler, who rejoined Microsoft in February after serving as the general manager of AOL Wireless. He had worked at Microsoft previously as development manager of DirectX.
“Microsoft and Apple are both great companies in their own right, and working in Mac BU, I get to experience the best of both worlds,” Eisler wrote in a blog posting announcing his hiring.
Apple collects secrets like a pack rat collects shiny things. It’s part of the company’s culture. So when someone breaks the code of silence, it sets virtual seismographic needles scratching. That happened this week, when Sun Microsystems Inc.’s CEO Jonathan Schwartz said Apple’s upcoming Mac OS X 10.5 Leopard, would rely on a file system that engineers at his company have spent years creating: ZFS.
Just what is ZFS, and why did it send Mac enthusiasts spinning? Read on. …
Pros: Integrates with both iPhoto and Aperture libraries; supports Raw file format; intuitive interface; has a variety of export presets; works with iTunes.
Cons: Stiff hardware requirements; jerky playback on high-resolution images.
(Shawn's Comment: *GREAT* review...but I'm biased :) )
A friendly message to our friends out there in the iPod accessory and software development communities: you might not want to put those “Made For iPhone” claims on your packages, press releases, and advertisements just yet. And readers, you might want to hold off on placing your orders for iPhone accessories until, well, at least June 29th. Maybe a little later.
This is the advice we’d offer based on well-informed chatter we’ve been hearing over the past few months. Developers have been making lots of assumptions about the iPhone, some of them unwarranted, and some of the negative consequences of those assumptions are now only a few weeks away from becoming widely known. Since several companies have claimed to be shipping “iPhone accessories” over the past few weeks, we wanted to share some truth about a couple of major misconceptions that are currently out there.
From Business Week
Hard as it is to believe, all the excitement surrounding Jobs and his new toy may actually understate the impact of this device on Apple's fortunes. Beyond the hysteria surrounding its June 29 launch, the iPhone has the potential for adding a totally new, $10 billion-a-year business within just a few years. If Apple can expand so-called smartphones from a luxury carried by corporate road warriors into an everyday tool for the masses—combining the functions of a BlackBerry and an iPod—Apple could soon see a new growth tear.
That's the kind of thinking that has some analysts pegging Apple's stock price at 160 and up.
From the Financial Times
Apple is in advanced talks with Hollywood’s largest movie studios about launching an online film rental service to challenge cable and satellite TV operators.
A film would cost $2.99 for a 30-day rental. Its digital rights-management software would allow films to be moved from a computer to at least one other device such as the video iPod or iPhone. The software would prevent movies being copied.
Sony Pictures Entertainment, 20th Century Fox, Paramount, Metro-Goldwyn-Mayer, Warner Bros and Disney declined to comment. Privately, though, the studios are excited about Apple getting into VOD. “When you think about Apple customers they are so connected to the brand they will try anything to do with it,” said one senior studio executive.
(Shawn's Comment: *Complete* rumor right now but...would you rent movies from Apple?)
There's tonnes of sites out there offering coverage. So I've condensed 10 into a single Applescript launcher, and added a top icon from Florian over at CocoaGrove (merci beaucoup!) so all you need to do is put this baby in your dock and it'll open the 10 sites in your default browser.
With a little over two weeks until the iPhone hits store shelves, Apple and AT&T retail sales representatives say they are preparing for a quick sellout and huge crowds on the June 29 launch date.
Apple has removed the small disclaimer stating “Use requires minimum new 2 year activation plan” from the end of all online iPhone ads. The revised ads began appearing online sometime yesterday evening, and have now apparently replaced the older ads appearing on televisions nationwide. What this means for the rumors that the iPhone would be available with prepaid service, or whether the text was simply removed without a change in policy, is not clear.
Every now and then, you do something so stupid as to completely befuddle even yourself. Tonight was one of those nights.
I deleted last night's show. :(
It doesn't matter how I managed it but I did. I'm trying to get an updated copy of Data Rescue so I can try and recover it but the show may be lost to the ether forever.
Did anyone happen to "capture" it live? If so, please send me an email (shawn at yourmaclifeshow.com) ASAP!
From Ars Technica
We've beaten nearly every topic to death relating to the iPhone. How many people are going to switch? Who's going to buy one? Do they own iPods or not? But one question has yet to be answered: Who is going to be one of those poor saps waiting in line come June 29?
Runtime Revolution has announced the release of Ten Thumbs Typing Tutor 4.5, a major upgrade to its typing tutor for Mac OS X, Windows and Linux. Changes in this release include: Vista compatibility; improved iTunes integration; enhancements to the networking and class management capabilities; new and improved Spanish language translation; and numerous other enhancements and bug fixes.
"iPhone to Flop...Then Fly"
The iPhone will flop...and then it will soar. Anyone who doesn't know this isn't paying attention.
Apple's iPhone Will Fly . . . Then Flounder
Once the initial fever wears off, U.S. sales will disappoint.
(Shawn's Comment: I think they are *both* wrong. The iPhone will start off and continue to be a hit for at least the next 2 years))
Even before Apple’s much anticipated iPhone hits the shelves later this month, users of many different kinds of phones can listen to their iTunes music, via a new service from Seattle company Melodeo.
Anyone can use the beta version of NuTsie, launched on Tuesday, by signing up and then exporting their iTunes playlists to NuTsie. Users don’t actually upload their music files, only the metadata of the files which identifies the songs. After receiving an application via text message to their phones, they can start listening to their playlists.
From MacDaily News
Warner Music Japan and Apple today announced the addition of the Warner Music Japan catalog to the iTunes Store in Japan. The Warner Music Japan catalog brings top J-POP and international artists to the iTunes Store including Ayaka, Bonnie Pink, Green Day, Kobukuro, Linkin Park, Madonna, Mariya Takeuchi, My Chemical Romance, Red Hot Chili Peppers, R.E.M. and Rip Slyme. The leading J-POP duo Kobukuro are making their music available online for download for the first time ever and the exclusive world premiere of Ayaka’s new video for the hit track “Jewelry Day” is debuting on the iTunes Store.
From Crazy Apple Rumors
Sources in Apple’s iPhone development group have revealed that in addition to acting as a phone, an email client, a web browser, a mapping platform and a portable entertainment system, the iPhone will also dispense beer.
The company has added a small tap to the side of the iPhone that will, when pressed, release the frosty, refreshing beverage that has been enjoyed since the time of the Pharaohs.
“This could be the holy grail of mobile connectivity,” said Shawn King, host of Your Mac Life. “To be able to access my beer on-the-go… I can’t even think of a reason why I’d go home again."
“Oh. Well, to see my wife, of course. Right. Uhh… love you, honey!”
Trying to bring some culture to the Website of the Week this week (am I *CRAZY*?!?). ;-)
Check this out: 500 years of female portraits in Western art in three minutes. Very impressive transitions.
And it's true…the eyes really are the windows to the soul; focus in on the eyes of each portrait…it’s funny how almost all seem to be the same after a while, yet still manage to tell adifferent story.
Hope you enjoy.
iLounge.com has published the third edition of its free iPod and iTunes tutorial. The 230-page tutorial features a look at available iPod and iPhone accessories, tips and tricks, detailed information on the upcoming iPhone, and Apple TV guide, and much more.
Apple has launched a new promotion for college students and faculty, called Major in Mac, which offers a free iPod nano with the purchase of any new Mac. To take part in the promotion, participants must purchase a qualifying Mac and qualifying iPod on the same sales receipt between now and September 16. While the promotion is aimed at the iPod nano, both nanos and fifth-generation iPods qualify for the promotion, which offers a $199 rebate after purchase. Claims can be made both online and through the mail.
NewsGator Technologies announced the immediate availability of NetNewsWire 3.0 on Tuesday. The new version of the RSS reader application added support for Spotlight, iCal, Address Book and iPhoto. NetNewsWire can automatically detect items like contact information and calendar events in news feeds and automatically add them to Address Book and iCal, or email authors, and it can also add images to iPhoto.
IDG World Expo has announced that its Call for Papers for next January’s Macworld Conference & Expo in San Francisco, Calif. The Call for Papers invites speakers to submit applications as conference faculty for the next show. Macworld Conference & Expo 2008 takes place January 14 - 18, 2008 in San Francisco, Calif.
Apple introduced a refresh to its line of MacBook Pro laptop computers, raising CPU speeds, memory capacity and improving graphics performance across the line. The new systems can accommodate up to 4GB of RAM and feature CPU speeds of up to 2.4GHz.
These new MacBook Pros are the first Apple laptops to feature Intel’s “Santa Rosa” chipset, said Apple vice president of worldwide Mac product marketing David Moody. That’s increased the systems’ bus speed from 667MHz to 800MHz and also explains why the new MacBook Pros can allocate an extra gigabyte of RAM.
The new 15-inch MacBook Pros are also the first Apple laptops to feature mercury-free, LED-backlit displays that Apple CEO Steve Jobs first hinted at in an open letter in May discussing Apple’s environmental efforts.
Ah, more iPhone news, and of course, the Internet is a-twitter over it. Apple has now given us a release date (June 29th), and a series of commercials showing off the iPhone. Of course, this is feeding the echo chamber that's been set up around the iPhone, with the usual two camps forming: "It's going to be the best thing since breathable air!" on one side, and "It's going to be the greatest failure since the Titanic! Jobs is going down!" on the other.
From Free iTunes Downloads
Download this free podcast now and watch as Bill Gates and Steve Jobs are interviewed live together at the D5: All Things Digital conference. In this historic conversation, Jobs and Gates are asked to comment on each other's greatest contributions to digital technology, as well as what they perceive to be their lives' legacies.
From The new York Times
A person briefed on Apple’s plans said that at its software developer conference (WWDC) this month, Apple intends to announce that it will make it possible for developers of small programs written for the Macintosh to easily convert them to run on the iPhone.
Software, Mr. Jobs said last week, is what would make the difference.