"Get a Mac" Awarded Grand Effie for Most Successful Marketing Campaign of 2007

From MacDailyNews

Apple Inc.’s “Get a Mac” campaign, created by Media Arts Lab\TBWA was awarded the Grand Effie at the 39th Annual Effie Awards in New York. The Effie Awards honor the most significant achievement in the business of marketing communications: ideas that work.

“After much spirited discussion, the jury unanimously awarded Apple the Grand Effie for its portrayal of the Mac/PC rivalry. They managed to do it with humor, class, and honesty without falling into the trap of overtly negative competitive advertising,” said John Butler, Co-Creative Director of Butler Shine Stern & Partners and the 2007 Grand Effie Jury Chair, in the press release.

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