Apple doesn’t need a $200 iPad mini

With a starting price tag of $329, Apple’s new iPad mini may be too expensive to attract budget-conscious consumers drawn to Google’s Nexus 7 and Amazon’s Kindle Fire, which, at $249 and $199, are significantly cheaper. But does that even matter?

Honestly, when has Apple ever played at the bottom of the pricing barrel? The company’s M.O. has always been to build premium products that command premium prices and offer great margins. As Mike McGuire, research vice president at Gartner, told AllThingsD, “Apple didn’t need to come down to $200; they’ve never done products to hit competitors’ price points.”