iTunes: Time to right the Syncing Ship
When Apple introduced iTunes in 2001, it served one purpose: As a music jukebox app. Later that year, it added its most important feature: The ability to sync tracks with the just-introduced iPod. Originally, you could just drag tracks onto your iPod and they’d copy over. iTunes had automatic music-sync features that were rudimentary, but they did the job.
That was a long time ago. These days, iTunes is simultaneously Apple’s most important and problematic product. It’s a music and video player. It’s a store, the gateway to buying music, videos, ringtones, and iOS apps. And of course, it’s a syncing system, connecting to Apple devices from iPhone to iPod to Apple TV.
Apple has packed almost everything involving media (and app) management, purchase, and playback into this single app. It’s bursting at the seams. It’s a complete mess. And it’s time for an overhaul.