The Problem with Ping

The biggest problem I have with Ping is that it lives in iTunes. Not only does it live in iTunes, it is isolated there. iTunes is not social. It is not even on the Web. And Ping doesn’t communicate with any other social networks. I can’t see people’s iTunes Pings in Twitter, Facebook, or anywhere else. While Ping does make iTunes itself more social, the problem is that I don’t live in iTunes. It is a store. I go in to buy stuff and get out as fast as I can. I am not sure Ping is going to make me want to hang out there more.

Ping is all about driving more sales in iTunes. It is completely separate from your existing iTunes library of songs. You can’t like a song while you are listening to your existing collection. If you’ve bought a song or album, Ping assumes you like it (bad assumption), but none of your actual listening activity appears in your stream.

While I am sure Ping will help drive more sales, and is probably something I will check out whenever I am in iTunes to do something else, it is not as compelling as it could be.