Apple severed ties with a small Silicon Valley design firm that for nearly a decade had helped with the development of some of its products, after the firm showcased its own prototype tablet computer.
Eric Bauswell, a founder and chief executive of the engineering design company SurfaceInk, confirmed on Thursday that his company and Apple had “gone separate directions.”
Mr. Bauswell declined to give details of its relationship with Apple, citing client confidentiality agreements. But he said that his company was let go because of “Apple’s growing awareness of our turnkey capabilities,” referring to SurfaceInk’s business of designing products for its clients. “I think they view our capabilities as an opportunity for competitors, “ he said.
Apple declined to comment.
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