1st iPad Marketing focuses on Multiple Functions

Apple ran its first iPad commercial during the Academy Awards on Sunday night. The 30-second advertisement shows the tablet computer sitting on an unidentified man's lap as he whisks through the features and functions in veteran style.

Apple's latest computing innovation will hit store shelves on April 3, but the commercial offered a closer look at what Apple CEO Steve Jobs calls "something completely new" and "magical" and "revolutionary." The iPad will start at $499 and lets users browse the web, read and send e-mail, view and share photos, watch videos, listen to music, play games, read books, and more.

While Apple's Mac ads choose one particular feature and fire away at the competition, and iPhone ads are basically 30-second tutorials that demonstrate a scenario consumers may experience and show how the product helps, the iPad commercial took a different approach.

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