Entelligence: Lessons from the iPad Launch

It was quite the week for Apple, first with its best-ever earnings and then the launch of the iPad.

While Apple didn't create this category of device, it did answer the fundamental question of why this form factor needs to exist. The meta lesson is that the story told is as important as the hardware, software and services being sold -- and while everyone may not be convinced, I do think Apple will win over the majority of a skeptical audience with high expectations.

But there's also four important lessons that Apple taught the market this week, as it enters a space that's been mostly a failure.