NBC Ups Apple Ante, Pulls Shows Off iTunes

From Silicon Alley Insider
True to its word, NBC U pulled all its content off Apple's iTunes over the weekend after its contract expired at the end of November. That means no more $1.99 episodes of The Office, or any other show from NBC, NBC News, CNBC, Bravo, Sci Fi, Sleuth, etc. (Check the Hulu beta, if you can get an invite, for those.)

This isn't a shock: Well into October, NBC U CEO Jeff Zucker was still grousing about Steve Jobs' intransigence: "We wanted to take one show, it didn't matter which one it was, and experiment and sell it for $2.99," Zucker said, at a Newhouse School Breakfast on Oct. 29. "We made that offer for months and they said no." Apple's counterclaim was that NBC U wanted to jack pricing up to $4.99 an episode.

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