iTunes Movie Rentals: What You Need to Know

From Ars technica
Apple introduced a new feature to its iTunes Store, iPod, and Apple TV ecosystem last week at Macworld '08 that was a long time coming: movie rentals. Every major studio is on board for the debut, which starts with a 1,000-movie catalog (with 100 of those in HD) that is sure to expand if this early offering takes off as a success.

The rentals work on the most recent iPods including the iPod classic, 3G iPod nano, iPod touch, and iPhone. And once the Apple TV "Take 2" software update arrives in another week or so, iTunes Store movie rentals will also work on your living room TV. Now that I've had some time to play with this compelling new store feature, I have some thoughts on the pros and cons of renting popular films through the most popular digital download service on the 'Net. iTunes Store movie rentals are no doubt a big step forward for both the industry and for consumers, but everyone should be aware of the drawbacks.

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