Apple's not-so-Secret Branding Advantage

From Computerworld
Apple's recent success in the technology market is, of course, the result of several factors. The solid hardware, the meticulously maintained and simplified software, and a fantastic retail experience from the showroom floor to the unboxing of its products. They have a total user experience that no one has yet been able to touch.

Today, Fortune Magazine's Jon Fortt interviews Apple's Greg Joswiak, the "marketing czar" of the iPod and iPhone lines. They chat about Apple “skating to where the puck is going to be” and how Apple is out-innovating the competition.

Something that isn't talked about much, however, is something quite basic: Apple’s product naming strategy.

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