Apple Shows Off 1st China Store, divulges Retail Plans

From Macworld
The two-level store store opened July 19 in Beijing's Sanlitun entertainment district at 10 a.m., Apple's first in China and its 219th worldwide.

"This is the first of many stores we will open in China," said Ron Johnson, Apple's senior vice president of retail, in remarks at the store. He later added that Apple will open stores "in Beijing, in Shanghai and beyond," and confirmed that another store will open in Beijing's Qianmen area, a shopping street south of Tiananmen Square that has been renovated ahead of the Olympic Games, which begin next month. Qianmen was thought to be the location for Beijing's Apple Store when it was first reported.

The store will offer Genius Bar services in Chinese and English, said John Ford, the store's manager, with support in some other languages available, including German.

Absent from the store's opening will be sales of the iPhone. Although negotiations between Apple and China Mobile—the world's and China's largest mobile service provider—have taken place over the last 12 months, no deal has been announced.

Apple representatives confirmed that the iPhone will be available in China but gave no date, and declined to comment on any talks with Chinese mobile operators. An estimated 400,000 to 1 million of the original iPhones are in use in China, according to research firm In-Stat, despite never being officially launched here.

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