Apple to Sell Movies on Release Date

From Mercury News
Apple, which hopes to do for show business what it has done for digital music, is now selling new movie releases from major studios and independent film companies on the same day as their DVD releases, the company announced Thursday.

New releases available for purchase this week through Apple's online iTunes store include "American Gangster" and "The Diving Bell and the Butterfly." Other catalog titles offered include "Juno," "Cloverfield," "I Am Legend" and "There Will Be Blood."

"What this shows is that digital media is gaining momentum on traditional media," observed Phil Leigh, president of research firm Inside Digital Media. "Ultimately, our televisions will be hooked to the Internet. We are going to pull up the iTunes page and get what we want on demand. Some of it will be free, some of it we will pay for."
New releases will sell for $14.99, while most catalog offerings are priced at $9.99. The movies can be viewed on video iPods, iPhones and computers, as well as a widescreen TV connected to an Apple TV. People who purchase a movie through iTunes can play it as many times as they like, just like a DVD.

Titles will be available from 20th Century Fox, Walt Disney Studios, Warner Bros., Paramount Pictures, Universal Studios Home Entertainment, Sony Pictures Entertainment, Lionsgate, Image Entertainment and First Look Studios.

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