Apple Rejects call to join NBC Universal's DRM Alliance

From MacUser
Apple has declined to join a new anti-copying initiative launched by NBC Universal. NBC has formed a coalition of companies including AT&T, Microsoft, Philips and SanDisk who will co-operate on the development of DRM technologies such as fingerprinting to prevent the swapping of copyright material.

According to the Financial Times, NBC invited Apple to discuss measures for preventing the copying of content to its various media players, notably iPods, an invitation that the FT says Apple rejected.

Given NBC's decision late last year to withdraw its TV programming from the iTunes Store, Apple's lack of co-operation is hardly surprising. It declined to comment on NBC's approach.

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